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|Find Your Beautiful at Macy’s This Spring|
Macy’s Beauty is a destination for the best brands and products, offering customers an enhanced shopping experience in store and online
A new online campaign “Deeper Beauty” celebrates the confidence and empowerment in all expressions of beauty
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180417006009/en/
Find Your Beautiful at Macy’s this spring, where fresh initiatives enhance the shopping experience in stores and online at macys.com/beauty. (Photo: Business Wire)
“Our customers want the best brands, services and experiences when
they’re shopping for beauty, whether it is online or in store, and
whether they are looking for the latest trends or their go-to product,”
Macy’s Beauty is continuously expanding its already robust selection of
products, featuring the best brands for all types of beauty. Carrying a
consummate selection of brands, shades and formulas, Macy’s is now
offering hot skincare favorites like
In addition to growing and curating the beauty selection to include the most noteworthy brands, Macy’s is also changing the way customers experience beauty in stores and online.
In stores, shoppers will begin to see new displays that allow them to discover beauty products in a more open environment. This format makes comparing and discovering new products easier and allows customers to shop any way they prefer, whether they need help from a Macy’s beauty advisor, just want to browse, or prefer to test and shop on their own. These in store layouts highlight tips and looks from the latest beauty trends featured in Macy’s Presents The Edit. Shoppers can also discover “Beauty Advisor Picks” displayed together from Macy’s expert beauty advisors and other customers. Follow #macysbeauty to see all the excitement happening in store.
Macy’s beauty advisors continue to deliver the best customer experience
through the ability to advise across all brands and categories, on
everything from their matching concealer shade in a new must-have brand
to the eye shadow palette that is all over social media, and the classic
serum that does not go out of style. With Macy’s new training platform,
In select stores, customers can try on products virtually with YouCam Makeup magic mirror kiosks, where customers can discover, access and try on hundreds of products in seconds without the need for makeup trials. With just the snap of a selfie, beauty shoppers can virtually try on more than 250 makeup products, including top millennial brands such as Benefit, NYX, Tarte, Urban Decay, and Too Faced.
To accompany the product experience, Macy’s invites customers to take a
break on us by offering a wide variety of services, most of which are
complimentary, including mini facials, trend tutorials, and customized
treatments from popular brands such as
Another great way to try new brands and test products is through a
subscription to Macy’s Beauty Box. For
Online, Macy’s expanded Beauty portal includes more resources than ever before. On macys.com, Macy’s Beauty is a one-stop destination to help customers shine from sunrise to sunset with tips on skincare, morning and evening looks, and nighttime treatments. For example, customers looking to wash the day away can get tips on top products for makeup removers, masks, peels, and skincare rituals.
Macy’s Beauty is also featured in a new online campaign, produced by
Macy’s agency BBDO New York, showcasing how inner and outer beauty can
align to create a feeling of empowerment and confidence. The “Deeper
Beauty” campaign is a celebration of every woman, everywhere with its
theme, “find your beautiful, inside and out.” Driven by Macy’s belief in
the embrace of all types of beauty, the campaign reminds women that true
beauty is more than skin deep – it is about overcoming judgment,
accepting oneself, and being inclusive of all expressions and routines,
no matter how minimal or bold. Led with a 60-second video featuring an
original poem written by
Available now, the series can be followed at youtube.com/macys.
For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.