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|This School Year Is Time To Shine With A+ Style From Macy’s|
Get inspired to shop back-to-school fashion, beauty and home essentials by checking out Macy’s Presents The Edit, curated by Fashion Office insiders, and in-store events across the country
Watch Time to Shine for head-turning styles for every school occasion
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180801005480/en/
From kids to college-bound, Macy’s offers a cool and modern approach to no-stress dressing. Girls and boys can rock the latest trends while incorporating their personal style with graphic t-shirts, athleisure, funky sneakers and letterman-style jackets. (Photo: Business Wire)
“The start of a great school year begins with the excitement of
back-to-school fashion,” said
As the return to class approaches, Macy’s is showing its back-to-school
spirit with powerful and fun campaign spots, Time to Shine,
showcasing students rocking the latest trends while tackling academics,
athletics and the arts, reminding us that confidence makes us
effortlessly cool this school year. Featuring incredible styles for
every school occasion, the spot’s soundtrack features the electrifying
and catchy All Eyes On Us (Ou La La La) song by NVDES, and can be viewed
Black and white makes a huge comeback, offering students of all ages, from young kids to college-bound, a cool and modern approach to no-stress dressing. Girls and boys can both rock this trend while incorporating their personal style with graphic t-shirts, athleisure, chunky sole sneakers, belt bags or backpacks and letterman-style jackets.
For young ladies, this school year is all about adding an unexpected edge to classic pieces. Embellished jeans are paired with moto lug sole boots and cool bags in shades of red, sure to add spunk to any outfit. Sweatshirts and jackets are given an update this fall with ruffle, lace and grommet details. And for the hair, scrunchies and hairbands are all the rage.
Boys will walk the halls in style, sporting graphic t-shirts with playful sayings and vibrant designs. Add a relaxed vibe to a crisp shirt with distressed denim and high-top sneakers. Patched jackets, shirts and pants are sure to be staples in students’ everyday school looks.
Students can ace their space by adding comfy and cool lifestyle
essentials from Macy’s. Whim by
Macy’s Beauty has the perfect essentials to start off the year fresh outdoors and indoors, with natural Burt’s Bees lip balms, Schmidt’s deodorants and Kiehl’s bodycare.
For young ladies going back to college or just starting out, there’s no
better way to feel ready than having the perfect eyebrows. Before that
first day, head to a Macy’s location with a Benefit Brow Bar and pick
from styling, waxing, mapping, and many other services. Plus, Benefit
now offers more color options than before, from three colors to eight,
in their best-selling Gimme Brow+ line to ensure your new brows are the
perfect shade. For the beauty-obsessed who are looking for clean beauty
options, try out natural skincare products like Origins,
For the guy who wants to make a great first impression after a long
summer away, head over to Macy’s Men’s Skincare Zone and grab a few
must-haves from The Art of Shaving, Anthony, Clinique For Men, Kiehl’s
Events in Store
Throughout the month of August, Macy’s will host more than 50 in-store shopping parties nationwide to kick off the back-to school season. With music, snacks, and a style challenge to see who puts together the best look for back-to-school, be the first to score styles to wear all season long. Check out macys.com/events for specific locations and details.
Shoppers will find great deals across all categories from shoes and
accessories to towels and dinnerware at Macy’s, the back-to-school
destination for savings and style. Find all the go-tos students can’t
live without—tops and tees, dresses, joggers and jeans—even the true
essentials like backpacks and gym clothes. Also, add in all the
finishing touches—from hoodies, sweaters and jackets down to underwear,
socks and shoes. Brands including Levi’s,
For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.