From Thursday, August 10 through Sunday, August 13, give $5 to the
March of Dimes at any Macy’s store or macys.com and save 20 to 25
percent on a great selection of merchandise
“First Hug” video brings the mission of March of Dimes to life, and
customers are invited to write letters of support to families with
babies in the Newborn Intensive Care Unit (NICU)
NEW YORK--(BUSINESS WIRE)--Aug. 7, 2017--
Macy’s invites customers to participate in its 12th annual Shop For A
Cause charity event benefitting the March of Dimes, beginning on
Thursday, Aug. 10 through Sunday, Aug. 13. Macy’s Shop For A Cause is a
four-day shopping event created to support the fundraising efforts of
nonprofit organizations. Since 2006, the program has helped raise tens
of millions of dollars for thousands of charities across the country.
New this year, Macy’s partnered with the March of Dimes to produce a
short film titled, “First Hug,” which can be viewed online at
This Smart News Release features multimedia. View the full release here:
For the seventh year, Macy’s has designated the March of Dimes, the
leading nonprofit organization in support of pregnancy and baby health,
as its national in-store and online beneficiary of Shop For A Cause.
Customers will be invited to give $5 to the March of Dimes at any Macy’s
register or online at macys.com
and receive a savings pass valid for 20 to 25 percent off select
regular-priced and sale items all weekend long. Exclusions apply and
offer differs online, visit macys.com/SFAC
for details. Customers who give $5 in-store may also enter for a chance
to win a $500 Macy’s gift card, and customers can visit participating
stores for details and the official rules.
As part of Macy’s support for the March of Dimes mission to give every
baby the healthiest start in life, Macy’s is inviting shoppers to write
a letter of hope and support to a family of a baby in a hospital Newborn
Intensive Care Unit (NICU) at macys.com/SFAC. Shoppers can also write a
letter by visiting select Macy’s stores from Aug. 10 through Aug. 13.
Following the Shop for A Cause campaign, Macy’s and the March of Dimes
will deliver these messages to families in communities nationwide.
“Macy’s has supported the work of national and local charities through
our Shop For A Cause program for more than a decade,” said Lauren
Anania, Macy’s director of cause marketing. “Together with our
associates and customers, we are deeply proud to again raise much-needed
funds for the March of Dimes in support of families across the country,
while offering shoppers four days to enjoy great savings.”
Macy’s has also partnered with the March of Dimes to produce a short
film titled, “First Hug,” which shares the morning routine of a mother
whose baby is in the NICU, reminding viewers that not all first hugs are
the same. With 380,000 babies born prematurely in the United States each
year, this video illustrates just one aspect of what those families
experience. The video will premiere online at macys.com/SFAC,
where customers can also pen their letter to families.
“Macy’s associates and customers are going the extra mile to show their
compassion for families with babies born too sick or too soon by writing
letters to encourage and inspire, and sharing our ‘First Hug’ short film
to raise awareness of the March of Dimes mission,” says Stacey D.
Stewart, president of the March of Dimes. “For the past 20 years, Macy’s
associates and customers have raised $25 million to support March of
Dimes research and programs that help give every baby the chance to
survive and thrive.”
In addition to the March of Dimes, more than 1500 local charities have
signed up to participate this year in Macy’s Shop For A Cause Charity
Challenge hosted by CrowdRise, the world’s largest crowdfunding platform
dedicated exclusively to charitable fundraising. By giving $5 to their
favorite participating local charity, customers will help their favorite
cause compete for cash prizes, and as a thank you, they’ll receive the
Shop For A Cause savings pass to enjoy special discounts on a great
selection of merchandise. For a list of participating organizations,
For more information about Macy’s Shop For A Cause or to view “First
Hug,” visit macys.com/SFAC.
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M) delivers
fashion and affordable luxury to customers at approximately 670
locations in 45 states, the District of Columbia, Puerto Rico and Guam,
as well as to customers in the U.S. and more than 100 international
destinations through its leading online store at macys.com. Via its
stores, e-commerce site, mobile and social platforms, Macy's offers
distinctive assortments including the most desired family of exclusive
and fashion brands for him, her and home. Macy's is known for such epic
events as Macy's 4th of July Fireworks and the Macy’s Thanksgiving Day
Parade, as well as spectacular fashion shows, culinary events, flower
shows and celebrity appearances. Macy's flagship stores – including
Herald Square in New York City, Union Square in San Francisco, State
Street in Chicago, and Dadeland in Miami and South Coast Plaza in
southern California – are known internationally and are leading
destinations for visitors. Building on a more than 150-year tradition,
and with the collective support of customers and employees, Macy's helps
strengthen communities by supporting local and national charities giving
more than $54 million each year, plus 180,000 hours of volunteer
service, to help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts, please visit
our online pressroom at macys.com/pressroom.
About March of Dimes
The March of Dimes is the leading nonprofit organization for pregnancy
and baby health. For more than 75 years, moms and babies have benefited
from March of Dimes research, education, vaccines, and breakthroughs.
For the latest resources and health information, visit our websites marchofdimes.org
If you have been affected by prematurity or birth defects, visit our shareyourstory.org
community to find comfort and support. You can also find us on Facebook or
follow us on Instagram
View source version on businesswire.com: http://www.businesswire.com/news/home/20170807005601/en/
Source: Macy's, Inc.
Macy’s Media Relations
Julie Strider, 646-429-5213