Since 2004, Macy’s has raised $65 million to support Go Red For Women
in the prevention of heart disease in women.
NEW YORK--(BUSINESS WIRE)--Jan. 23, 2018--
Macy’s (NYSE:M) unites customers and associates this February for
American Heart Month in support of American Heart Association’s Go Red
For Women movement. As the founding national sponsor of Go Red For
Women, Macy’s has helped in the prevention of heart disease by raising
$65 million since 2004. Fortunately, 80 percent of cardiac events may be
prevented with education and lifestyle changes, according to the
American Heart Association. This year, Macy’s will continue to offer
limited-edition merchandise and promotions to benefit Go Red For Women,
helping to fund lifesaving research and awareness that adds more time to
This press release features multimedia. View the full release here:
Macy's honors American Heart Month throughout February, offering special products in stores and online to benefit American Heart Association's Go Red For Women; Calvin Klein Dress, $134 (Photo: Business Wire)
Wear Red Sale at Macy’s
Macy’s encourages customers and associates to participate in the Wear
Red Sale in-store from Wednesday, Jan. 31 to Monday, Feb. 5, with a
pre-sale beginning on Sunday, Jan. 28. Customers can wear red or
purchase the official Red Dress pin for $3 to receive 25 percent off a
great selection of items storewide, plus an extra 15 or 10 percent off
select departments. Exclusions and restrictions apply. One hundred
percent of the pin sales will benefit Go Red For Women.
New this year, customers will receive an additional pin to share with a
loved one to help spread awareness of the cause. Macy’s associates are
invited to wear red in-store to create further awareness of the pin sale
and celebrate National Wear Red Day on Feb. 2.
Additionally, Macy’s will invite customers to round up their in-store
purchase to the nearest dollar (up to $.99) and donate their change to
Go Red For Women from Tuesday, Feb. 6, through Feb. 28.
Merchandise That Gives Back
Throughout the month of February, Macy’s will offer exclusive products
in stores and online to benefit Go Red For Women. This year, two
limited-edition red dresses by Calvin Klein ($134) and Thalia Sodi
($99.50) as well as a specialty t-shirt from Thalia Sodi ($29.50) will
give back to the cause. From Feb. 1 through Feb. 28, 10 percent of the
purchase price from these limited-edition items will be donated to Go
Red For Women.
“As the national founding sponsor of Go Red For Women, Macy’s remains
committed to the fight against heart disease in women by raising more
than $65 million since 2004,” said Holly Thomas, group vice president of
cause marketing at Macy’s. “This cause is near and dear to our hearts,
affecting customers and associates in our local communities. By
providing different ways for our customers to give back, together we are
helping women of all ages and backgrounds live longer, healthier lives.”
Go Red For Women Luncheons
Raising additional funds for the cause, Go Red For Women Luncheons will
take place in 188 cities across the country. Each luncheon guest will
receive a $10 Macy’s gift card and hear from captivating guest speakers.
At select luncheons, attendees will have an opportunity to win a $250
Macy’s gift card.
“The American Heart Association is grateful for Macy’s longtime
commitment to the Go Red For Women movement, and to ending heart disease
and stroke in women. Now, more than ever, Macy’s work with AHA is
critically important as cardiovascular diseases claim the life of a
woman about every 80 seconds. Every dollar raised helps fund lifesaving
research and awareness that adds more time to women’s lives,” said James
Postl, American Heart Association chairman of the national board of
directors. “This year, we are encouraging women to take action by making
a Go Red Commitment. By doing so, women everywhere are standing with us,
with Macy’s – together – to further the fight for women’s heart health.”
The American Heart Association’s®
Go Red For Women®
Red Dress Collection,™ presented by Macy’s
As the presenting sponsor of the American Heart Association’s®
Go Red For Women® Red Dress Collection™, Macy’s helps shine a
spotlight on the issue of heart disease in women. The Red Dress
Collection has kicked off New York Fashion Week since 2003 and will be
staged this year on Thursday, Feb. 8 at 8 p.m. at The Hammerstein
Ballroom in New York City. The star-studded event will feature strong
and inspiring female celebrities walking the runway to showcase emerging
and established designers. Three of the red dresses featured on the
runway will be created by designers in fashion incubator programs, which
are housed at Macy’s locations and develop the next generation of
fashion trendsetters. The designers-in-residence featured are Dur Doux
from DC Fashion Incubator, Lia Larrea from Fashion Incubator San
Francisco and Tanesha Prunty from Chicago Fashion Incubator.
For more information about Macy’s programs to support Go Red For Women,
Macy's, the largest retail brand of Macy's, Inc. delivers fashion and
affordable luxury to customers at approximately 670 locations in 45
states, the District of Columbia, Puerto Rico and Guam, as well as to
customers in the U.S. and more than 100 international destinations
through its leading online store at macys.com. Via its stores,
e-commerce site, mobile and social platforms, Macy's offers distinctive
assortments including the most desired family of exclusive and fashion
brands for him, her and home. Macy's is known for such epic events as
Macy's 4th of July Fireworks and the Macy’s Thanksgiving Day Parade, as
well as spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy's flagship stores – including Herald Square
in New York City, Union Square in San Francisco, State Street in
Chicago, and Dadeland in Miami and South Coast Plaza in southern
California – are known internationally and are leading destinations for
visitors. Building on a more than 150-year tradition, and with the
collective support of customers and employees, Macy's helps strengthen
communities by supporting local and national charities giving more than
$54 million each year, plus 180,000 hours of volunteer service, to help
make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts, please visit
our online pressroom at macys.com/pressroom.
About Go Red For Women
In the United States, cardiovascular diseases kill approximately 1 in 3
women each year. Go Red For Women is the American Heart Association's
national movement to end heart disease and stroke in women.
Cardiovascular diseases in the U.S. kill approximately one woman every
80 seconds. The good news is that 80 percent of cardiac events may be
prevented with education and lifestyle changes. Go Red For Women
advocates for more research and swifter action for women's heart health.
The American Heart Association's Go Red For Women movement is nationally
sponsored by Macy's and CVS Health, with additional support from our
cause supporters. For more information, please visit GoRedForWomen.org
or call 1-888-MY-HEART (1-888-694-3278).
View source version on businesswire.com: http://www.businesswire.com/news/home/20180123005974/en/
Source: Macy's, Inc.
Macy’s Media Relations
Julie Strider, 646-429-5213